The son of Mick Jagger in the autumn campaign of Jimmy Choo

Children of the "rich and famous" in advertising - a new trend. Lily-Rose Depp, Kaia Gerber, Willow and Jaden Smith, Bianca Jagger and James Jagger, who appeared in "Vinyl" series. This time James became the face of the advertising campaign of the autumn collection of Jimmy Choo

Creative director of the brand Sandra Chu believes that the rebellious, but at the same gentlemanly appearance of the son of the famous rocker perfectly resonates with those who are a fan of the brand, "James Jagger - is the embodiment of the image of the rebel gentleman. He is the perfect choice for this campaign". James appears in the look book of Jimmy Choo in the classical Lofers, or, for example, in shoes made of crocodile skin. Authorship of the images belongs to Craig MakDinu and the campaign itself will appear in the world media in September.

By the way, 30-year-old actor often tries himself in the modeling industry: earlier this year he posed for Bruce Weber for the cover of Vogue Hommes.