Julia Fox becomes the new Victoria's Secret Angel

Julia Fox has become the new Victoria's Secret Angel. The model appeared in an advertising campaign for a famous lingerie brand and will take part in the comeback show The Tour, which will take place on September 26.

In the promotional photo, Julia is posing in a yellow dress from the Nigerian brand IAMISIGO. Julia Fox for Victoria's Secret Julia Fox for Victoria's Secret/Instagram

The headliner of the first large-scale Victoria's Secret show since 2019 will be rapper Doja Cat. And in addition to Kanye West's ex-girlfriend, Gigi Hadid, Adriana Lima, Naomi Campbell, Hailey Bieber, Lila Moss and Paloma Elsesser, who previously also appeared on posters dedicated to the show, will appear on the podium.

Previously, the legendary shows of the lingerie brand, participation in which for many models became an important step in their careers, were suspended due to low ratings and financial performance. Victoria's Secret's "cancellation" comes as the company has faced criticism in recent years, including statements from Chief Marketing Officer Ed Razek that it should not cast transgender or plus-size models in the show. And also because of the promotion of unnatural beauty standards with the help of Victoria's Secret "angels", who, before participating in the show, followed strict diets and were "obliged" to look perfect.

Victoria's Secret show in 2018 Victoria's Secret show in 2018/GettyImages.ru

Fashion critics called the brand insufficiently inclusive for the modern industry, after which the company attracted transgender model Valentina Sampaio to collaborate and made a girl with Down syndrome Sofia Jirau the face of the Love Cloud collection.